Research Reveals New Findings About Online Gambling
2 December 2003
PRESS RELEASE
SOURCE: Harrods Casino
(London, 2 December, 2003) Harrods Casino (www.harrods-casino.com)
today revealed findings from recent in-depth telephone research conducted
amongst experienced gamblers.
The research showed that the key criteria for selecting
and playing an online casino, in order of importance to players, were:
-
Confidence and trust in the casino, especially
the importance of brands with which they have previously interacted.
Players emphasized their concern over gambling at unknown brands
as they could not be confident they would be offered a fair game
or even be paid their winnings.
-
Quick and efficient cash-outs
-
Favourable odds of winning
-
Responsive and individualised customer service
-
Ease, speed and quality of play
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Sign-up and other bonuses
Blackjack is the most favourite game played by respondents,
followed by roulette, slots and baccarat. The research also explored
other aspects of online gambling including: reasons for gambling online,
when people gamble, how they find out about gambling sites, key elements
of play experience etc.
Manu Gambhir, CEO of Kismet International which operates
Harrods Casino under licence from Harrods Ltd, said: "We conducted
the research to continue to fine tune our customer offer and, to this
end, the findings are very helpful. The research will likely have
a positive impact on the promotions, games and play experience we
offer players in the future.
It is also gratifying to have confirmed that many existing
aspects of Harrods Casino's offering reflect customer needs. Clearly
our friendly, efficient customer service is something that is well
appreciated. In addition, the strength and quality of the Harrods
brand name is a strong factor in attracting and retaining customers"
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